Sportette is launching a new campaign with female athletes that aims to empower & redefining ideas of beauty in our young girls. Why we believe Strong is the New Pretty is an important message for the next generation.

Sportette’s recommendations to improving the state of women’s sports in the media. Sports organisations, players, fans & the media can all do more.

Author Michael Blucher answers why there are no female athletes in “Bubble Boys” by explaining what Australia’s biggest sports stars can learn from Laura Geitz

Abby Bishop is back in the Opals squad after being forced out because of BA’s controversial policy. Will it change? We catch up with the star following an incredible year both on & off the court.

Netball was trying to sell its ANZ Championships as tough but went about it the wrong way and it looked more like a domestic violence ad. There are better ways to promote toughness.

Nothing will change unless something is said & action taken. Recent events show Women in Sport need to find their voice and be seen AND heard.

Plus size, Leah Gilbert was always too afraid to call herself an athlete until she realised similar young girls need a realistic not popular idea of what an ‘athlete’ looks like.

Sportette has asked the most influential athletes and administrator their wish for the women in their sport for next year and in five years.

Cutting the broadcast of Women’s basketball & soccer would see the sports decline to levels not seen in decades – the long term affects will be devastating.